Where else can you find opportunities to talk face to face with hundreds or perhaps thousands of potential or existing customers in a three-dimensional space of your own plan? So that you can find more sales clues in just a few days than your salesmen have been running around for a whole year? Expo is the only selling and promotion tool you can find. However, for any company participating in the exhibition, they all want to achieve the best publicity effect. How to achieve the best publicity effect?

The company should use the following tips:

1. reasonably plan the booth. Establishing norms, selecting booths and planning the appearance of booths are the three moves in the first link that exhibitors must consider. Establish booth specifications, which are the size of booth specifications required by exhibitor A and the investment of funds. Choose a good booth, first choose a good booth address, the booth address is very heavy, if the address orientation is selected, it will get twice the result with half the effort. On the contrary, it can only serve as a foil. Generally speaking, it is best to choose the booth address opposite to and at both ends of the opening ceremony rostrum, at the main entrance, or at both ends of the main entrance, at the back door or at both ends of the back door at the exit, etc. Plan the appearance of the booth. The design of the booth (also known as the design of the exhibition hall) is a very important subject, which directly affects the success or failure of the exhibition. Therefore, planning the appearance of the booth is equal to completing half of the success of the exhibition. The booth plan mainly includes the appearance of the booth, the combination content of the booth and the product placement of the booth.

2. avoid common sense questions. For example, they don't pay attention to the effect of exhibitors, ignore the needs of admirers, are not familiar with product demonstrations, set up too many representative offices, ignore the follow-up of post exhibition work, ignore the evaluation of the Expo effect, etc.

3. pay attention to the exhibition effect. The exhibition is about effect. Any exhibitor will have such hope and demand. However, there are not many such hopes and demands that can be fulfilled. Even some exhibitors did not notice this question. They came in a hurry and went through the motions without correction. This is the most stupid and expensive investment method (regardless of the consequences). Therefore, exhibitors should pay attention to the exhibition effect and reach a kind of intention or the best effect intention. This is what exhibitors need and pursue.

In fact, there are still many exhibition tips, which require the company to pay more attention to the needs of customers during the exhibition

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